A famouse research showns that 32% of women do not want to wear pantyhose anymore. This research also shows that the pantyhose sells are 20% down during 2008-2009. Sure, their sheer allure enhances the legs. But they're tight, uncomfortable and one little rip can make them run ¡ª and ruin an entire outfit. And while they once were a staple in a career woman's wardrobe, sheer hosiery today faces an even a bigger snag that can't be fixed with clear nail polish or a Band-Aid ¡ª more than a decade of declining sales means that the pantyhose market are smaller now.
"The casualization of the workplace, it is not as strict as before," said Romaine Sargent, vice president and general manager of marketing for hosiery at Hanesbrands. "Women have more options and some are choosing to wear sheer hosiery less." Charmingirl also produce pantyhose for customers since we founded, but order quantity becomes less and less. During 2008, our pantyhose production is only 200,000 pieces, which is only 4% of total production.
According to this research, women ages 25 to 54 wear pantyhose an average of 1.8 times a week, down from 3.5 times a week 3 years ago. Hosiery sales at Hanesbrands, which includes sheer hosiery (pantyhose, knee-high and thigh high), leggings, tights and trouser socks, totaled $290 million in fiscal 2008 ¡ª a nearly 68 percent drop from the $895 million in sales the company did in fiscal 2003¡
Nowadays, the trendsetters in many offices wear Capri-style pants, dress shorts, open toe sandals or even flip-flops. Charmingirl Offer many sexy lingerie with sheer bras and panties set with very comfortable design. Shapewear, bikini and many other styles catch the bus and sales better than before. At the recent Lingerie Americas trade show in New York, the stretchy bondage-type underthings that women use to hide bulges are being repackaged as alternatives to the bodysuits and spandex pencil miniskirts available at trend-driven retailers such as American Apparel and Topshop.
Charmingirl stands on this idea: there are too many bad pantyhose out there that rip and tear like crazy, and too many options. People just don't know what to get - so many brands with so many different names for the same thing, and yet you can never find the shade or size you want. It's a product demand thing. If pantyhose were chic and attractive, women would like wear them more. personally. They make customers feel great, and Charmingirl love that little boost they give me.
Oh yeah, and cut cost. It's a supply and demand thing. Demand gone down? So should price. If you want to attract new customers with funky new products, don't price those products as the most pricey.
